In this workshop you will learn a methodology to create engaging, relevant and shareable content as well as learning how to create audience personas and content calendars. We’ll also discuss more complex activities like digital PR and advanced content promotion.

 

An Introduction to Content marketing

- Why Content Marketing matters
- Underlying trends of content consumption and emerging formats
- Challenges to strategy and deployment
- Impact and support on SEO/Social

Creating your content strategy

- Content inventory audit- analysing the quality of your content and competitors
- Developing a resource plan- style guides, templates and libraries
- Finding inspiring examples and content types
e.g. examine and discuss content examples from professional services firms
- useful tools for sourcing content ideas; Soovle, Quora, Answerthepublic. Google trends, Buzz sumo
- Creating a content schedule to maximise your performance
- Managing resources and adapting your plans

Exercise: strategy

Content distribution and amplification

- Using Social Media
- influencer marketing; definition, available tools
- Paid media distribution and options
- Building an internal network
- Using internal PR

Measurement, impact and performance

- keyword research and the long tail
- using Google analytics to measure impact
- other tools; buzz Sumo, Google trends, Twitter
- using Paid analytics to inform strategy; LinkedIn and Twitter

Exercise: linkbait

The Future of Content

- Interactive digital content
- Conversational interfaces, chatbots, Voice
- Immersive/ VR
- Q and A
 

David Reilly is founder and CEO of Let's Learn Digital. He is a digital trainer with 19 years digital marketing, content and training experience. He has delivered content strategy training to business leaders, start-ups, marketing agencies and established brands including UBS, Aviva, Barnardos’s, The Financial Times, Towergate Insurance, Time Warner and Simply Health.

He also writes about digital strategy for Econsultancy, smartinsights and The Drum and runs the London based digital innovation network Future Thinking in Digital Marketing which explores the future of technology and new digital innovation,


Where is the Training workshop delivered?

The training is delivered at WeWork South Bank Central, 30 Stamford Street, SE1 9LQ

What are my transport options for getting to and from the venue?

The best public transport options are Blackfriars (mainline, district and circle lines) accessible via Blackfriars Bridge and Waterloo stations (mainline, northern) are also less than half a mile away giving the property a great selection of transport options.

Is there any preparation required in advance of the course?

The course does not require you to prepare or bring anything in advance. We recommend reading on the subject in advance of the training workshop so will submit a reading list once the attendee has confirmed their booking. Click here for a thorough list of quality reading sources compiled by Let's Learn Digital; Everything you ever needed to know about Blockchain

How can I contact the organizer with any further requirements questions?

Yes. We would be delighted to help if you have any questions about the course contents, group bookings or any other questions. 

Please email us on davereilly32@gmail or call direct on 0208 299 0557 or alternatively 07989 985922 if you have further questions on the above workshop