Content Marketing Masterclass - 1 Day Workshop
Content Marketing Masterclass - 1 Day Workshop
By 2021, the combined market size of Augmented Reality (AR) and Virtual Reality (VR) technology investments is expected to reach 215 billion U.S. dollars. All around us we are now seeing examples of where both VR and AR can reshape existing ways of doing things- buying a new home, educating children, interacting with a doctor or watching a concert with VR. The recent launches of Apple's AR Kit and Google's ARC Core validates the tech giants continued investment in AR. Some commentators now believe that AR investment will surpass VR investment by 2019. What is certain is that both VR and AR advances and price points decline these immersive technologies offer a future potential to unleash a multi-billion industry and possibly be as game-changing as the advent of the PC and mobile phone.
Applications of both VR and AR are almost limitless ranging from experiences based to live-action, replicating traditional storytelling and filmmaking, pioneering 360 content production computer-generated content for learning and education and much more.
About this 1 Day Workshop:
On this 1 day workshop, our Immersive tech expert and trainer will introduce you to the fundamental aspects of virtual reality and augmented technology and how these technologies are revolutionizing the entertainment, engineering, defence and healthcare industries. Attendees will learn how to create and manage immersive technology environments, design 3D scenes and be taught the essential element of interactivity using Oculus Rift and Touch technology
Who should attend?
This workshop is designed for marketing professionals, technologists, storytellers, writers and film producers, senior strategists and entrepreneurs who wish to fully understand the core principles and practical applications of Virtual Reality and Augmented Reality technology
What you will learn in this workshop
The workshop will include the following learning modules
Introduction to VR and AR
- A brief history of VR and AR,
- The titans of VR and AR explained; Oculus/Facebook, Samsung, Sony, Apple and Google.
- The essential ingredients of presence (Tracking, FoV, peripherals, haptics, foveated rendering, locomotion, 3D audio etc)
- The continued rise of MR and AR (Inside-out tracking, MS HoloLens (I will try and bring one) and why it is so important.
Content and Distribution
- VR, AR and 360 content distribution platforms
- What content is working and what is not
- The commercial landscape
- Software development platforms
- Introduction to social VR
- Creative tools
VR production process explained
- 360 degree capture
- 360 video formats
- Editing 360 content
- Capturing 360 sound
- Core principles of 360 production
The Future of VR and AR
- The new 180 degree format
- Volumetric video capture and photogrammetry
- Making a simple VR animation (each person will need their laptop)
- The rise and importance of web VR.
- Q and A
About your Virtual Reality Workshop Trainer- Jonathan Tustain
Jonathan Tustain has been fascinated and deeply involved in the virtual reality and AR industry all his life and has working in the industry since 2012. He is founder of London's largest VR meetup group, Virtual-Reality-Developer-Meetup, and is well known in London VR circles, writing for founding mobile VR company Proteus and freefly VR He acts as a consultant for many companies seeking to enter the VR space and speaks at regular VR events such as VR
He has written features and stories for Shots.net (for example - The future of digital actors), How it Works magazine and Yahoo and shoots video reports from VR events such as VRLO.
What do attendees say about the workshop on completion? Below are some customer feedback from attendees who have attended our workshops in 2017:
"I wanted to say that I had an EXTREMELY useful day at the VR Workshop – it covered all of the questions I had and I took away a lot of ideas as my knowledge about VR was greatly enhanced after this day. What I loved the most was the demo and examples given, the opportunity to play around with the equipment and to see the endless VR possibilities within a day. The VR Workshop has broadened my perspectives and awaken my imagination. A HUGE THANK YOU to both of you for organising and running this great workshop – it will certainly make a difference to my line of work"
In-house Digital Executive- Knight Frank
'As a producer for a production company I found this course incredibly useful. I was specifically looking for a workshop that was really practical and would expand my knowledge of the production process, trends and how best to use VR creatively. This course certainly delivered on these requirements and has inspired me to go learn more about this space'
Production manage- leading Ad Agency in London
"We really enjoyed this workshop. Jonathan clearly had a huge wealth of knowledge of the VR industry and was able to cover a lot of the positive aspects and pitfalls of VR. It was an very interesting journey through the history of VR and also the different types of virtual media that existed. In many respects, this has given us more confidence in identifying the type of virtual media that would benefit a training solution we could offer in our area of business. We’re greatly appreciative to Jonathan for bringing some clarification to this from the huge range of VR choices. We made many notes of websites and facts concerning AR, VR and mixed reality that were really useful. It was also great that Jonathan had an understanding of the different range of tools that we could use to get started on VR. Jonathan also gave us some good leads on future VR training events, some of which we’ve signed up to already." Digital Services Producer, The Police
We hope you can join us for this exciting 1 day workshop in June and please email us on email@example.com if you have any questions