Potential fines of €20 million or 4% of annual turnover as a result of the new General Data Protection Regulation (GDPR) poses a significant risk for any company deploying the wrong B2B sales and marketing strategies. Utilising LinkedIn for sales and marketing, post GDPR offers are far more effective platform to achieve business growth.

Why does is it more important post GDPR? With over 22 million UK subscribers and over 500 million global subscribers,LinkedIn is recognized as THE most important social network for professionals to engaging with their contacts and build new connections without the risk of potential GDPR fines.

In this hands-on One Day workshop, we will explore and familiarise learners with the key strategies for maintaining and accelerating your marketing impact deploying a smart LinkedIn strategy. 

This will include the following learning modules:

- Getting the foundations right in 2018: building a quality profile which gets found
- Content Marketing Company Pages and Slideshare, 
- How to quadruple your first-degree connections
- The principles of using impactful sponsored updates and display advertising Campaign Manager
- LinkedIn hacks that deliver impact including Groups, Video content and tried and tested outreach

The course is designed for marketing professionals, entrepreneurs, sales and lead generation specialists, talent recruiters and professionals seeking to transform the impact of the linkedIn strategy either for lead generation, marketing or recruitment

David Reilly, your LinkedIn trainer is the founder of Let's Learn Digital and regularly delivers training on B2B Marketing, LinkedIn, digital strategy and emerging technologies which are reshaping business including #blockchain #Artifical Intelligence #programming #Data # VirtualReality #Cybersecurity. 

David regularly speak at conferences and tech events on the future impacts of technology. I also host evening discussions on emerging technologies through my London meetup group, Future Thinking in Digital Marketing and teach digital strategy for the Chartered Institute of Marketing 

He wrote the Guide to LinkedIn Marketing Solutions for Econsultancy published April 2016 and downloadable here: https://econsultancy.com/reports/guide-to-linkedin-marketing-solutions/